Clink Street, London, 11th October 2013
Sarah Jones Hoptroff has worked with me in various businesses for the last ten years.
As Style Director at Hoptroff Ltd, Sarah focuses on how our products feel from the client's perspective, for example the combination of case and strap designs, presentation boxes, working on photo shoots, etc. She constantly kicks me out of my cradle of smugness, telling me what is not good enough and what needs to be refined, or redefined.
Sarah is an opera lover, but does not keep ferrets.